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Our views on the changing world around...

  The start-up economy, although may be booming now, it is going through the initial stages of growth and maturity in India. Here are few challenges, typical startups are facing in India.   Dependence on "Gut-feel" rather than costly market research.   Bootstrapping is very common in India as investors cannot be wooed merely by a concept note, anymore. As a result, the founders have to self-fund the initial stages...

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As per Peter Drucker - the revered Father of Management - there are two things that bring cash to a company. The first being 'Innovation', the second 'Marketing'.   With Innovation not being an easy to come by as it is being told, Marketing remain the other secret sauce to grow your business.   Quite often, Marketing is seen as cash burner, by many business owners, so they let...

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Humans are visual creatures. We have a reach visual memory that we fall back upon while we encounter a new situation. We tend to may the new with the old and derive meaning out of it. When the meaning is favourable we tend to happy feelings, when not we feel the opposite set of emotions.   With the suitable emotion evoked in a prospective consumer, it is always...

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  Sustenance is the name of the Start-up game!   Yes! it is hard to believe so may ideas fail not for the quality, but they fail to the sustenance level of operation.   Sustenance often comes when the market side crosses the critical mass.  The critical mass is not a small set of Niche customers, rather a wide range of small clusters who are not to adopt the innovative product and services...

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  All conceivable business persons, over the last few years, are taking their enterprise onto digital platforms, as a duck takes to water.   Suddenly, there is so much rush for Digital Marketing.   Online presence is now a basic criteria for all Start-ups including established business. However, the struggle for a Startup is the strength of the financial muscle.   Therefore the way Digital Marketing has to be implemented is completely different...

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