Digital Marketing


As per Peter Drucker - the revered Father of Management - there are two things that bring cash to a company. The first being 'Innovation', the second 'Marketing'.   With Innovation not being an easy to come by as it is being told, Marketing remain the other secret sauce to grow your business.   Quite often, Marketing is seen as cash burner, by many business owners, so they let...

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  All conceivable business persons, over the last few years, are taking their enterprise onto digital platforms, as a duck takes to water.   Suddenly, there is so much rush for Digital Marketing.   Online presence is now a basic criteria for all Start-ups including established business. However, the struggle for a Startup is the strength of the financial muscle.   Therefore the way Digital Marketing has to be implemented is completely different...

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