Humans are visual creatures. We have a reach visual memory that we fall back upon while we encounter a new situation. We tend to may the new with the old and derive meaning out of it. When the meaning is favourable we tend to happy feelings, when not we feel the opposite set of emotions.
With the suitable emotion evoked in a prospective consumer, it is always easy to motivate him or her towards the goal.
So Images can play a dual role in to create positive disposition towards your brand and offerings.
- Set the appropriate emotion to build the context
- Deliver the predesigned meaning for the brand
Yes! it may be strange as to how much we are a visual animal. And how much we tend to ignore that, as it is being so obvious.
Henceforth, it always better for a brand marketer to think visual than ever before, as speed and processing power for even the weakest of connected mobile has grown many folds to create an emotive meaning to your customer.